DESCRIPTION AND PROFILE |
An excellent opportunity to reach current active mail order buyers mainly aged 60 plus.
Through the CHUMS 96 page A5 full colour catalogues, Chums Limited sell on a cash with order basis, mainly traditionally styled clothing for mature men and women and a range of household goods. Initial orders are generated through off-the-page advertisements and loose inserts in older national press titles, specialist media, direct mail and via the internet at www.chums.co.uk.
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CUSTOMER PROFILE |
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64% male/36% female, mainly aged 60 plus and predominantly C1C2D. Profiling also indicates that customers are active mail order buyers.
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PRODUCT DESPATCH |
Quantity |
Monthly volume: 70,000 |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms (heavier, larger inserts may be accepted subject to negotiation) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
