DESCRIPTION AND PROFILE |
The Home Shopping Selections catalogue carries between 60 and 70 pages of general mail order merchandise with over half of responsders spending £40 plus.
The product range includes kitchenware, household products, fashion items and accessories as well as health and fitness.
Customers are 68% female 35 plus and 50% are regular credit card users.
Interests include books, gardening, competitions, pets and travel.
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CUSTOMER PROFILE |
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BC1C2, predominantly female, mainly aged 45 plus.
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CATALOGUE MAILING |
Quantity |
Volumes from 150,000 to 400,000 January, March, May, July, September, November and December. |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
6 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
