DESCRIPTION AND PROFILE |
Established in 1870 and winner of the coveted Gold Rose at the Chelsea Flower Show for 42 consecutive years, Bloms have an established reputation amongst gardeners who regularly purchase bulbs, shrubs and horticultural products from the attractive catalogues mailed to them. Individuals are recruited by direct response advertising, including loose inserts, in general magazines and specialist gardening titles. The mailing is targeted at past customers and enquirers.
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CUSTOMER PROFILE |
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Primarily affluent homeowners, 70% female, mainly aged 45 plus. Over 32% credit card usage.
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PRODUCT DESPATCH |
Quantity |
20,000 beginning Sept to end October |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
5 gms heavier, larger inserts may be accepted subject to negotiation |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
