DESCRIPTION AND PROFILE |
Music & Memories is a long standing distributor of nostalgic music, videos and DVD's. Music purchased by customers includes artists from the 1920’s, 30’s, 40’s, 50’s, 60’s and 70's. The films purchased range from travelogues, great train journeys and music videos to musicals, TV series and drama .
Customers are recruited via press, inserts and direct mail.
Music & Memories customers have been profiled to reveal that they are 50/50 male/female aged 45 plus with an average age of 65 years old. 67% are married homeowners with 80% owning a credit card. The average order value is £25.
Interests include books, gardening, clothing, health products, charities, music and purchasing via mail order.
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CUSTOMER PROFILE |
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50:50 male/female split, mainly aged 45 plus.
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CATALOGUE MAILING |
Quantity |
175,000 per month |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
9 gms heavier or larger inserts, please enquire |
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PRODUCT DESPATCH |
Quantity |
Monthly volume: 7,500 |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
12 gms (heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
