DESCRIPTION AND PROFILE |
Mr Fothergill's, an entirely family owned business, has in a relatively short time established itself as one of the leading mail order seed and young plant specialists in the UK.
With over five select catalogues a year, keen amateur gardeners have access to an ever-increasing choice of flower and vegetable seeds, young plants, fruit, potatoes and kitchen garden specialities with many varieties exclusive to Mr Fothergill's.
Customers are recruited through traditional direct response methods including advertising in the national press, general and specialist magazines, direct mail and via the internet at www.mr-fothergills.co.uk.
|
CUSTOMER PROFILE |
|
60% female, mainly aged 45 plus.
|
CATALOGUE MAILING |
Quantity |
85,000 January, 70,000 March |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
10 gms heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000 |
|
PRODUCT DESPATCH |
Quantity |
On request |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
10 gms (heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000) |
|
CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
|
|
IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
