DESCRIPTION AND PROFILE |
Bridge, is the official magazine of the Mr Bridge club, published for dedicated enthusiasts of the game.
This colourful and informative promotional magazine is mailed every month to Mr Bridge members throughout the UK. Features include software and book reviews, instructional material together with quizzes and competitions - all related to the game of Bridge. Also included are Bridge products that can be bought via mail order and Bridge holidays and cruises. Recipients include members or customers of the Mr Bridge club and holders of the unique Mr Bridge Mastercard - the Ace of Diamonds Bridge Players Credit Card.
Customers are recruited through adveritising in the Telegraph, Sunday Telegraph, Times and specialist magazines. Members tend to be affluent couples, with a slight female bias.
The full print run of magazines is distributed to customers, so, unlike many newsstand titles where there is a variation between print run and circulation, there is no insert wastage with Mr.Bridge magazine.
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CUSTOMER PROFILE |
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Slight female bias, predominantly ABC1, aged 57 plus. Typically retired, professional/senior civil service individuals and high spending empty nesters.
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MEMBERS MAGAZINE MAILING |
Quantity |
60,000 Bi-Monthly |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
6 gms (heavier inserts may be accepted subject to a surcharge of £1.80 per gram per 1,000) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
