DESCRIPTION AND PROFILE |
For more than twenty years Deanes has been selling quality, competitively priced clothing to mature discerning women by mail order.
Traditionally styled dresses, skirts, suits, knitwear, coats, underwear etc, are sold, cash with order, off-the-page in women's magazines, from their 48 page full colour A5 catalogue mailed to past buyers and cold lists and via the internet at www.deanesdirect.com.
Non-competing third party advertisers can reach Deanes' customers through insert distributions in product despatches.
|
CUSTOMER PROFILE |
|
Females aged 60 plus. A broad socio-economic profile, but mainly C1C2D.
|
PRODUCT DESPATCH |
Quantity |
Monthly volume: 12,000 |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
8 gms (heavier, larger inserts may be accepted subject to negotiation) |
|
CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
|
|
IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
