DESCRIPTION AND PROFILE |
Books Direct now incorporates World Books Female, World Books Male, Taste and Escape. Members are avid readers of the latest fiction, best sellers and reference books covering children, gardening, cookery, homes and crafts, health and the natural world.
Members are committed to buying five books and are recruited from mid market press, inserts and door drop activity, DRTV and telemarketing.
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CUSTOMER PROFILE |
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ABC1 females aged 30 plus.
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STATEMENT MAILING |
Quantity |
Up to 136,000 per month. |
Gross rate |
£56.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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